WGSN, a global trend forecasting agency, jointly innovated the color system Coloro to release five popular colors in the spring and summer of 2023, which will affect all aspects of design and fashion in the future. These colors will appear in the fashion collection in 2022.

People all over the world have experienced a crisis. In this environment, color may be a cure for people across regions, nations, and cultures. The popular colors released in the spring and summer of 2023 are Digital Lavender, Sundial Yellow, Luscious Red, Tranquil Blue, and Verdigris.

Digital Lavender was selected as the color of the year. The five colors are saturated colors full of positivity and optimistic, emphasizing peace and healing.

 

Fashion Trends 2023 – 5 Popular Colors in Spring and Summer 2023 

1. Tranquil Blue

Tranquil Blue is about the air and water elements in nature, expressing a calm and harmonious state of mind.

 

2. Verdigris

Copper green is extracted from oxidized copper. Its color is between blue and green, which reminds people of sportswear and outdoor equipment in the 1980s, and can be understood as enterprising and young power.

 

3. Digital Lavender

Following the warm yellow color in 2022, digital lavender was selected as the annual color in 2023. It represents health and has a stabilizing and balancing effect on mental health. Research shows that colors with shorter wavelengths, such as digital lavender, can evoke calm.

 

4. Luscious Red

Charm Red is the brightest of the five colors, full of excitement, desire and passion. This will be a yearning color in the real world.

 

5. Sundial Yellow

Organic and natural colors are reminiscent of nature and the countryside. As people become more interested in craftsmanship, sustainability, and a more balanced lifestyle, naturally extracted tones from plants and minerals will be very popular.